Competition heats up in geolocation services, ‘juicy niche’ of igaming market

A little more than one year into the job as CEO of Xpoint, Manu Gambhir and his team are focused on execution in what the veteran of the industry called the “juicy niche” of the online gaming space. It’s a niche that up until fairly recently, at least in North America, the Vancouver-based GeoComply has basically monopolized, dominated, and more or less dictated the operator cost — for what is not a minor line item, by the way.

But it’s essential to get geolocation right in order for licensed operators to honor the thousands of miles of borders separating, for example, Missouri from Illinois; or Nationals Stadium, in which BetMGM may operate, from the rest of Washington, D.C.