Svenska Spel and Kambi launch co-branded sportsbook in Sweden

Swedish state-owned operator Svenska Spel has launched its sportsbook platform in collaboration with Kambi Group.

Both companies have been working towards the implementation of the combined offering since the deal was first signed in October 2023.

Erik Lögdberg, Managing Director of Kambi, commented: “We are very pleased with our launch together with Svenska Spel Sport & Casino, one of the most well-known brands in Sweden in games and entertainment.

“As a starting point for a strong partnership, I am happy that together we succeeded in this as planned before the EC and we look forward to supporting Svenska Spel Sport & Casino’s long-term ambitions.”